My Student-Centered Marketing Plan
Throughout my position as the Communications Director of The College of Music at Florida State University, one of my major roles has been to supervise a team of 9. This team consists of 6 graduate assistants, assigned to my office in two-year increments, 2 interns, hired in semester increments, and one 12 month full-time staff member.
The graphics on this page were created by my staff of music students who learned the Adobe Suite through my software training and in-office experience. None of them had prior training in any of this software, and all of them were expected to exclusively use these programs. In the marketing plan I created in my first year in this position, each student was assigned two performances per semester to create a unique concert branding for. Many of these are featured below.
To brand each concert, more than just the concert was involved. I walked my students through capturing all the important aspects that go into creating an educational performance and event within a university. They were encouraged to capture performances, masterclasses, lectures, social events, and even delve into creating photography and videography.
Students were then assessed based on their talents and interests and then given more specific roles like photo coordinator, video coordinator, community updates point person, and ticketed event manager, to name a few. After many brainstorming sessions, they then created their own campaign to be in charge of throughout the year. Such campaigns included Wellness Wednesday, Throwback Thursday, Motivation Mondays, OrigiNole Stories, Organization Spotlights, and This or That.
All of these graphics were created by College of Music students under my supervision.
